
Austin
f1 fanzone
Circuit of the Americas
Del Valle,
TX 78617
DISCOVER THE FLAGSHIP
Appearing trackside at select destinations on the F1 calendar, the new F1 Flagship Store brings together fashion, merchandise and culture in one exclusive retail experience. It’s the only place where this curated selection of F1 collections, collabs, capsules and official teamwear come together in a single trackside physical space
More than a store, the Flagship is a destination: a place at track to connect with the moment, the city and the style of Formula 1.

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VISIT US IN STORE
Open during the FORMULA 1 MSC CRUISES UNITED STATES GRAND PRIX 2026 and accessible to all ticketholders, the F1 Flagship Store is located in the main F1 Fanzone
OPENING HOURS
Thursday 22 October 12:00-16:00 Friday 23 October 09:00-19:00 Saturday 24 October 08:30-19:00 Sunday 25 October 08:30-18:30
FEATURED COLLECTIONS
The F1 Flagship at COTA brings together the best of Formula 1® merchandise and exclusive collaborations. Shop official teamwear, the US Grand Prix Capsule Collection, Peanuts x Formula 1®, F1 x Ford Racing, and a range of Disney collaborations, including the Disney Pixar's Cars x Formula 1® Collection, alongside fan essentials and exclusive race weekend releases.
Whether you're picking up official merchandise, exploring the latest collections or finding the perfect souvenir from race weekend, the F1 Store is your must-visit destination at the track.






