Silverstone
Silverstone circuit
located in the concert area
DISCOVER THE FLAGSHIP
Appearing trackside at Silverstone for the FORMULA 1 PIRELLI BRITISH GRAND PRIX 2026, the F1 Flagship Store brings together fashion, merchandise and culture in one exclusive retail experience. It’s the only place where a curated selection of F1 collections, collaborations, capsules and official teamwear come together in a single physical space.
More than a store, the Flagship is a destination — a place to connect with the energy, heritage and unmistakable style of Formula 1, right in the heart of Silverstone at one of the sport’s most iconic circuits.
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VISIT US IN STORE
Open during the FORMULA 1 PIRELLI BRITISH GRAND PRIX 2026 and accessible to all ticketholders, the F1 Flagship Store is located in the Concert Area area.
OPENING HOURS
Thursday JULY 2nd, 11:00 - 20:30
Friday JULY 3RD, 08:00 - 20:30
Saturday JULY 4TH, 08:00 - 20:00
Sunday JULY 5TH, 07:00 - 20:00
SPECIAL APPEARANCES
Friday, July 3rd, 10:10 - 10:20
Jenson Button Q&A Session
hosted by lawrence barretto
Saturday, July 4th, 10:15 - 11:15
susie wolff book signing
FEATURED COLLECTIONS
Alongside teamwear, discover a curated edit of race‑week exclusives and British‑inspired collections, available at the F1 Flagship Store.
F1® #BRITISHGP CAPSULE
OFFICIAL TEAMWEAR
F1® x etai
f1® x DISNEY
F1® x lEGO
F1 academy™ x disney
YOUR #BRITISHGP LOOKBOOK
The F1 FORMULA 1 logo, F1 logo, FORMULA 1, FORMULA ONE, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. Licensed by Formula One World Championship Limited, a Formula 1 company. All rights reserved.
