DISCOVER THE FLAGSHIP
Appearing trackside at select destinations on the F1 calendar, the new F1 Flagship Store brings together fashion, merchandise and culture in one exclusive retail experience. It’s the only place where this curated selection of F1 collections, collabs, capsules and official teamwear come together in a single trackside physical space
More than a store, the Flagship is a destination: a place at track to connect with the moment, the city and the style of Formula 1.
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VISIT US IN STORE
Open during the FORMULA 1 TAG HEUER GRAN PREMIO DE ESPAÑA and accessible to all ticketholders, the F1 Flagship Store is located in the Distrito Blue Fanzone
OPENING HOURS
Friday september 11 , 08:30 - 19:30
Saturday september 12, 08:30 - 19:30
Sunday september 13, 08:30 - 19:30
FEATURED COLLECTIONS
Alongside official teamwear and F1 Merchandise, discover a line up of race-week exclusives at the F1 Flagship Store, shop the F1 x Ford Racing Collection, inspired by legendary motorsport heritage and iconic road cars. Fans can also shop the exclusive F1 x Pompeii capsule collection, celebrating Formula 1®'s return to Madrid through elevated streetwear.
Whether you're a lifelong motorsport fan or simply looking to add some speed-inspired style to your wardrobe, there's something for every generation of racing enthusiast.
F1® MERCHANDISE
Bold graphics and Track‑inspired design define this capsule collection.
OFFICIAL TEAMWEAR
Show your support with official F1 replica teamwear, inspired by the kits worn on race day.
f1® x pompeii
Formula 1® and Pompeii unite to bring racing culture to the streets with a bold capsule collection inspired by the energy, heritage, and anticipation of Formula 1®'s arrival in Madrid.
F1® X ford racing
Inspired by decades of speed and innovation, the Ford racing Collection brings motorsport style to every fan.
YOUR MADRID LOOKBOOK
The F1 FORMULA 1 logo, F1 logo, FORMULA 1, FORMULA ONE, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. Licensed by Formula One World Championship Limited, a Formula 1 company. All rights reserved.
