London
20 June - 26 July
529-533 Oxford ST
W1C 2QN
WHAT IS THE F1® HUB
F1 Hub is your pit stop shop for F1 Merch coming to London for a limited time only!
Whether you live for the thrill of the race or have a passion for high-octane fashion, this is the place to be. Immerse yourself in the electrifying world of F1, with exclusive collections, special collaborations and your favourite team merch. For the ultimate race-day experience, get behind the wheel with immersive F1 Arcade sims.
VISIT US IN STORE
From the 20th June to the 26th July, the F1 Hub takes over Oxford Street, putting you at the centre of London’s West End. Shop official Formula 1 merchandise, including teamwear, fan essentials and exclusive pieces — all just moments from Soho, Mayfair and Regent Street. Whether you’re passing through or making a dedicated visit, it’s the ultimate pit stop for fans to experience F1 in the heart of the city.
OPENING TIMES
Monday: 10:00 - 21:00
Tuesday: 10:00 - 21:00
Wednesday: 10:00 - 21:00
Thursday: 10:00 - 21:00
Friday: 10:00 - 21:00
Saturday: 10:00 - 21:00
Sunday: 12:00 - 18:00
F1 ACADEMY APPEARANCES
SATURDAY 27 JUNE
10:45 – 11:15am Ella Lloyd & Ella Stevens appearance
12:00 – 12:30am Alba Larsen & Ava Dobson appearance
SUNDAY 28 JUNE
13:15 – 13:45am Megan Bruce & Mathilda Paatz appearance
MONDAY 29 JUNE
10:00-11:00am Susie Wolff Book Signing
DISCOVER EXCLUSIVE COLLECTIONS
The F1 Hub offers a dynamic range of collections for every kind of fan. From official team wear by Scuderia Ferrari, McLaren Formula 1® Team, Mercedes-AMG Petronas Formula One™ Team, and Oracle Red Bull Racing to exclusive Formula 1 merchandise, there's something for every racing enthusiast.
Explore the premium F1 x ETAI collection, blending contemporary design with racing heritage, alongside limited-edition Disney collaborations or build the thrill with LEGO® DUPLO® and Speed Champions sets.
Whether you're shopping, snapping photos, or soaking in the atmosphere, the F1 Hub is the place for you!
F1® MERCHANDISE
TEAm MERCHANDISE
F1® x DISNEY
F1® LEGO®
F1 Academy™ x DISNEY
F1 x etai collection
The F1 FORMULA 1 logo, F1 logo, FORMULA 1, FORMULA ONE, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. Licensed by Formula One World Championship Limited, a Formula 1 company. All rights reserved.
